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Some Roanoke Valley residents are about to receive $50 prizes for recycling bottles and cans, either at curbside or at drop-off centers. It’s called “Recycle and Win”, a joint project of Coca Cola and Kroger. The sponsors say similar incentives in other cities have increased recycling rates up to 30% or more. WFIR’s Evan Jones has more on the local program.

[audio:|titles=10-25 Recycling Wrap1-WEB]Every Roanoke Valley resident should receive details shortly in the mail. In Roanoke City and Vinton, which have curbside recycling, those mailers will have a sticker, which you should put on your recycling bin. Starting next Monday, a “Prize Patrol” will look for bins with those stickers and reward some of the people spotted properly recycling with a $50 Kroger gift card. In Salem and Roanoke County, where there is no curbside recycling, there will be recycling events at drop-off centers starting in mid-November where you can register to win a gift card. Details on those events will be released in coming weeks.