“Virginia Mountains” is new designation for region Gene Marrano January 11, 2016 1 minute read The Roanoke Valley Convention and Visitor’s Bureau is hailing a new designation that debuted on New Year’s Day – the “Virginia Mountains Region.” The story from WFIR’s Gene Marrano: Share: Post navigation Previous: Jesse Matthew, Jr. due in courtNext: Powerball jackpot swells to $1.3 billion; record sales expected Related Stories The Market on Melrose gaining a following in northwest Roanoke – but still in the red at this point Gene Marrano March 18, 2026 0 Radford professor offers March Madness bracket strategy ahead of NCAA Tournament Ian Price March 17, 2026 0 Greater Williamson Road Area Business Association rolls out Restaurant Week Gene Marrano March 17, 2026 0