“Virginia Mountains” is new designation for region Gene Marrano January 11, 2016 1 minute read The Roanoke Valley Convention and Visitor’s Bureau is hailing a new designation that debuted on New Year’s Day – the “Virginia Mountains Region.” The story from WFIR’s Gene Marrano: Share: Post navigation Previous: Jesse Matthew, Jr. due in courtNext: Powerball jackpot swells to $1.3 billion; record sales expected Related Stories Excel Center at Melrose Plaza making progress, forging partnerships Gene Marrano April 10, 2026 Sen. Tim Kaine suggests VT President Tim Sands may have been forced out Clark Palmer April 10, 2026 Roanoke Regional Partnership releases 2025 statistics Web Staff April 10, 2026