“Virginia Mountains” is new designation for region Gene Marrano January 11, 2016 1 minute read The Roanoke Valley Convention and Visitor’s Bureau is hailing a new designation that debuted on New Year’s Day – the “Virginia Mountains Region.” The story from WFIR’s Gene Marrano: Share: Post navigation Previous: Jesse Matthew, Jr. due in courtNext: Powerball jackpot swells to $1.3 billion; record sales expected Related Stories Roanoke College men’s lacrosse team receives NCAA DIII Tournament bid Clark Palmer May 4, 2026 Walk & Roll to School Day a chance for city elementary school kids to hit the road – safely Gene Marrano May 4, 2026 Hollins University receives $10 million gift to support HOPE Scholarship program Web Staff May 4, 2026