“Virginia Mountains” is new designation for region Gene Marrano January 11, 2016 1 minute read The Roanoke Valley Convention and Visitor’s Bureau is hailing a new designation that debuted on New Year’s Day – the “Virginia Mountains Region.” The story from WFIR’s Gene Marrano: Share: Post navigation Previous: Jesse Matthew, Jr. due in courtNext: Powerball jackpot swells to $1.3 billion; record sales expected Related Stories Mill Mountain Zoo welcomes pair of Patagonian maras Web Staff June 19, 2026 Dr. Verletta White, Superintendent of Roanoke City Schools, to step down in one more year Gene Marrano June 18, 2026 Fire chief presents plan to replace 75-year-old Roanoke Fire Station No. 2 Ian Price June 18, 2026