Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 min read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories 1 min read Virginia Tech professor projects peak viewing of autumn colors in late October Web Staff September 15, 2025 1 min read Virginia Tech fires head football coach Brent Pry Ian Price September 14, 2025 1 min read Blue Ridge Land Conservancy to host 2025 Conservation Celebration on September 21 Web Staff September 12, 2025