Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 min read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories 2 min read I-81 shooting incident in Botetourt County under investigation Web Staff October 10, 2025 1 min read Branch Group to host 4th annual GIRL Construction Experience tomorrow Web Staff October 10, 2025 1 min read Luke Combs scheduled to perform in Charlottesville in April Clark Palmer October 9, 2025