Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories AEW Collision returns to Berglund Center tomorrow night Web Staff July 10, 2026 Roanoke Valley enters Step One voluntary water conservation as drought drains reservoirs Ian Price July 9, 2026 LewisGale debuts new sim center for training Gene Marrano July 8, 2026