Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories UW shows off new home at an upcoming open house Denise Membreno April 7, 2026 Lebanese Festival preparing to celebrate 25th anniversary Clark Palmer April 7, 2026 Kaine touts next round of funding for McAfee Knob parking lot improvements Gene Marrano April 6, 2026