Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories Its back again this weekend – the 68th annual Sidewalk Art Show Gene Marrano May 27, 2026 Sidewalk Art Sale, VA 250 play at Attic Productions, VMT’s rockabilly Gene Marrano May 27, 2026 Griffith cites Roanoke Valley ALS deaths in push to renew federal research funding Ian Price May 27, 2026