Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories Not everyone in the Roanoke Valley and southwest Virginia jumped on the American Patriot bandwagon early during the Revolution Gene Marrano June 22, 2026 Data Centers are here to stay; proponent says localities need to get on board Gene Marrano June 22, 2026 Orvis to relocate Roanoke operations, retaining 60 jobs Ian Price June 22, 2026