Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories A Virginia Tech professor who studies hospitality and tourism says those planning a vacation should do it now and not wait for gas prices to come down Gene Marrano May 6, 2026 FBI searches Virginia Senate leader’s office as part of corruption probe, AP source says AP May 6, 2026 Collections Unpacked at History Museum; RSO last Masterworks concert this weekend; The Tin Woman opens at Showtimers Gene Marrano May 6, 2026