Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 minute read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Post navigation Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories 1 minute read Appalachian Power is gearing up for winter storm; wants customers to support power outages Gene Marrano January 23, 2026 0 1 minute read Roanoke City declares State of Emergency Gene Marrano January 23, 2026 0 2 minutes read VDOT preps for weekend storm; advises people to stay home during the worst of it Gene Marrano January 23, 2026 0