The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 min read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories 1 min read Food Lion, Feeding Southwest Virginia team up to support Manna Ministries pantry Gene Marrano September 11, 2025 1 min read Opera Roanoke’s longtime artistic director prepares for last performance Denise Membreno September 11, 2025 1 min read Roanoke’s GoFest returns October 17–19, encouraging residents to “go outside” Web Staff September 11, 2025