The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 minute read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: Share: Post navigation Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories Mill Mountain Zoo welcomes pair of Patagonian maras Web Staff June 19, 2026 Dr. Verletta White, Superintendent of Roanoke City Schools, to step down in one more year Gene Marrano June 18, 2026 Fire chief presents plan to replace 75-year-old Roanoke Fire Station No. 2 Ian Price June 18, 2026