The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 minute read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: Share: Post navigation Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories Beale’s Brewery set to reopen tomorrow under new owner Clark Palmer May 1, 2026 Radford political science chair weighs in on former FBI director’s indictment over social media post Web Staff May 1, 2026 Governor defends existing Google data center deals amid Roanoke-area protests Ian Price April 30, 2026