The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 minute read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: Share: Post navigation Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories The Tiny Cargo Company has big plans for its scale up at new facility Gene Marrano February 23, 2026 0 Roanoke College Poll: Virginians support tougher gun laws but doubt the impact Clark Palmer February 23, 2026 0 Virginia Tech to host Afghan female soldiers and student author for storytelling event Web Staff February 23, 2026 0