The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 minute read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: Share: Post navigation Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories Greater Williamson Road Area Business Association rolls out Restaurant Week Gene Marrano March 17, 2026 0 Roanoke under tornado watch as severe storms, 40-degree temperature drop loom Ian Price March 16, 2026 0 Roanoke College and Korean Embassy to unveil new Kim Kyusik Center for Korean Studies Clark Palmer March 13, 2026 0