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There’s a new effort underway to help reduce texting while driving. The AAA’s Foundation for Traffic safety finds even though most people agree texting while driving is dangerous, some drivers still do so. The story from WFIR’s Bob Clark.

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AAA is promoting Heads Up Driving week through this Saturday to inspire drivers to pledge a week of distraction free driving while encourging them to “Try it for a Week and Do It for Life.”

Click here for the AAA Foundation’s Heads Up Driving Week web site.