Earth Fare brings in hundreds for early morning ribbon cutting in Roanoke Lillian Boyd November 8, 2017 1 minute read WFIR Photo by Lillian Boyd Roanoke’s newest grocery store held its ribbon cutting this morning. WFIR’s Lillian Boyd was at the event that attracted hundreds of people to line up out the doors. Earth Fare is now open 7 a.m. to 11 p.m. at 2203 Franklin Rd SW, Roanoke, VA 24014 Share: Post navigation Previous: 2 men charged, guns found in carry-ons at Virginia airportNext: Virginia Western president talks STEM and other issues on WFIR Related Stories Familiar voice returns to Salem RidgeYaks broadcast booth for 2026 season Web Staff January 30, 2026 0 Carilion Children’s trauma nurse urges safety first approach for those breaking out the Flexible Flyers this week Gene Marrano January 29, 2026 0 Attorney General Jay Jones Joins Multistate Coalition Condemning DOJ Threats Against Minnesota Clark Palmer January 29, 2026 0