Earth Fare brings in hundreds for early morning ribbon cutting in Roanoke Lillian Boyd November 8, 2017 1 minute read WFIR Photo by Lillian Boyd Roanoke’s newest grocery store held its ribbon cutting this morning. WFIR’s Lillian Boyd was at the event that attracted hundreds of people to line up out the doors. Earth Fare is now open 7 a.m. to 11 p.m. at 2203 Franklin Rd SW, Roanoke, VA 24014 Share: Post navigation Previous: 2 men charged, guns found in carry-ons at Virginia airportNext: Virginia Western president talks STEM and other issues on WFIR Related Stories Virginia assault weapons ban draws GOP criticism ahead of July 1 start Ian Price May 18, 2026 U.S. Supreme Court denies Virginia Dems appeal on referendum vote Gene Marrano May 15, 2026 The Roanoke Region Food and Farm Trail officially launches Gene Marrano May 15, 2026