From HokieSports.com: NASHVILLE, Tennessee (August 19, 2015) As the 2015 college football season kicks off, country music superstar Brad Paisley and IMG will be taking his show to select universities to provide free entertainment for the campus community. The tour kicks off September 6 at Virginia Tech. The “Country Nation College Tour presented by Zaxby’s” will roll into Blacksburg, Virginia on September 6 and set up on the Virginia Tech campus. Breakout country artist Eric Paslay will be the special guest.
(Continue reading for the full news release.)
Paisley is currently poised to hit the radio airwaves with “Country Nation,” the newest single from his chart-topping album, Moonshine in the Trunk. Shipping to country radio on August 31 with an official airplay impact date of September 14, “Country Nation” was written by Paisley and his longtime collaborators Chris DuBois and Kelley Lovelace. A celebration of the blue-collar spirit and America’s passion for sports, the song weaves-in a shout-out to 18 college sports mascots.
Paisley’s affection for college football runs deep. He plans to once again serve as a spokesperson for “College Colors Day,” a nationwide celebration of the new college football season, which was created by IMG. He has also appeared as a celebrity guest picker on the ESPN show “College GameDay” at West Virginia University.
IMG College, the multimedia rights and trademark licensing partner of Virginia Tech, is a division of WME | IMG, which also represents Paisley and brokered the college tour deal.
“Music and sports are passions of so many people—Zaxby’s included—and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy. “We’re even more passionate about the guests and communities we serve, and this sponsorship is a perfect opportunity for us to give back to our fans.”
In addition to the free concert series, McLeroy explained Zaxby’s connection to college sports. “We’ve been involved with college sports for a long time—Zaxby’s was, after all, started in a college town,” he said. “But we’re amping it up this football and basketball season by partnering with 30 Division I colleges throughout our footprint. We’re excited to play a role in something that means so much to so many.”