The “Rock Channel” from Wheeler Broadcasting debuts this weekend Gene Marrano December 26, 2017 1 min read The Wheeler Broadcasting Family that includes WFIR is about to launch a music station at 97.3 FM with a harder edge. More on the “Rock Channel” from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: GasBuddy reviews: which stations are best for customer convenience?Next: Lot draw to determine House control will be livestreamed Related Stories 2 min read I-81 shooting incident in Botetourt County under investigation Web Staff October 10, 2025 1 min read Branch Group to host 4th annual GIRL Construction Experience tomorrow Web Staff October 10, 2025 1 min read Luke Combs scheduled to perform in Charlottesville in April Clark Palmer October 9, 2025