Earth Fare brings in hundreds for early morning ribbon cutting in Roanoke Lillian Boyd November 8, 2017 1 minute read WFIR Photo by Lillian Boyd Roanoke’s newest grocery store held its ribbon cutting this morning. WFIR’s Lillian Boyd was at the event that attracted hundreds of people to line up out the doors. Earth Fare is now open 7 a.m. to 11 p.m. at 2203 Franklin Rd SW, Roanoke, VA 24014 Share: Post navigation Previous: 2 men charged, guns found in carry-ons at Virginia airportNext: Virginia Western president talks STEM and other issues on WFIR Related Stories Ronald McDonald House of Southwest Virginia and other “Houses,” want to make sure people understand their mission. Gene Marrano May 22, 2026 Roanoke mayor addresses budget cuts, FLOCK surveillance technology Ian Price May 22, 2026 Vinton acquires properties damaged in 2022 fire to support revitalization efforts Web Staff May 22, 2026