Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories A Local Wealth Management Firm has Achieved National Recognition Emma Thomas July 2, 2026 As Roanoke Arts Commission crafts “Plan 26,” they ask residents to weigh in via an arts and culture survey online Gene Marrano July 1, 2026 Overnight Sensations returns to Mill Mountain Theatre; new exhibits at Taubman and O Winston Link Museums; upcoming plays Gene Marrano July 1, 2026