Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 min read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: About the Author Web Staff Editor View All Posts Share: Continue Reading Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories 2 min read MotoAmerica brings ‘game changer’ concussion blood test to Virginia races Ian Price August 1, 2025 2 min read On 88th anniversary, advocates say federal cannabis ban built on ‘racial stereotypes’ Ian Price August 1, 2025 1 min read Melrose Plaza celebrates its official grand opening Gene Marrano July 31, 2025