Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories Virginia assault weapons ban draws GOP criticism ahead of July 1 start Ian Price May 18, 2026 U.S. Supreme Court denies Virginia Dems appeal on referendum vote Gene Marrano May 15, 2026 The Roanoke Region Food and Farm Trail officially launches Gene Marrano May 15, 2026