Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 min read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: About the Author Web Staff Editor View All Posts Share: Continue Reading Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories 1 min read The changing landscape of college football Denise Membreno August 22, 2025 1 min read Roanoke parking debate continues as city prepares for study Web Staff August 22, 2025 1 min read Joe Cobb delivers first State of the City address as Roanoke Mayor Gene Marrano August 21, 2025