Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories 1 minute read Local fitness studios and gyms often see a spike in membership every January Gene Marrano January 2, 2026 0 2 minutes read New Virginia laws on wages, social media, and health care take effect Ian Price January 2, 2026 0 1 minute read Environmentally friendly ways to cool data centers Denise Membreno January 2, 2026 0