Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories Excel Center adult high school gets visit from Virginia’s Secretary of Labor Gene Marrano June 10, 2026 Operation Combined Resolve Roanoke Valley brings 15 agencies together to make 150 arrests in May Gene Marrano June 10, 2026 Land and Liberty in Vinton, Nashville meets the RSO in pops finale and a book swap on Sunday Gene Marrano June 10, 2026