Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories Roanoke County enters spring with return of community favorite events Web Staff April 3, 2026 0 The Salem RidgeYaks – formerly the Red Sox – open up the 2026 Carolina League season tonight Gene Marrano April 2, 2026 0 Roanoke Valley Saves Week kicks off this Saturday with free financial wellness workshops to follow Emma Thomas April 2, 2026 0