Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories A local hero of the American Revolution is honored with a new exhibit by the Salem Museum & Historical Society Gene Marrano July 23, 2026 Plays, plays everywhere … and a closing night artist reception and lecture at Hollins Gene Marrano July 22, 2026 19 years later, the Excel Center Adult High School helps her graduate with a hard-earned diploma Gene Marrano July 21, 2026