Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories AAA offers tips to save at the pump as Virginia’s average hovers near $4 Web Staff April 27, 2026 Trump unharmed as shooting interrupts White House correspondents’ dinner Ian Price April 25, 2026 The Historic Garden Week Tour comes back to Salem Gene Marrano April 24, 2026