Campaign in DC area aims to attract tourism to Valley Web Staff April 10, 2024 1 minute read A campaign branding the Roanoke Valley as a Metro-Mountain Adventure might mean more tourism from the DC/Metro area, which could mean more business for Southwest Virginia, WFIR’s Alex Torres has more: Share: Post navigation Previous: Roanoke muralist hopes talk inspires others to take creative riskNext: Storytelling festival brings international talent to the Valley Related Stories Virginia Citizens Defense League calls for investigation into killing of Alex Pretti Clark Palmer January 27, 2026 0 Galactic to headline Roanoke’s Freedom First Down by Downtown Festival in April Ian Price January 27, 2026 0 Billy Strings to perform at Berglund Center this summer Clark Palmer January 27, 2026 0