Roanoke-based company launches first opioid-free pain relieving cream Ian Price November 3, 2023 1 min read A Roanoke-based company has a new over-the-counter analgesic topical cream that doesn’t use opioids. WFIR’s Ian Price has more. Share: Continue Reading Previous: Illuminights returning for 5th year with new displaysNext: Pushback from Suetterlein on Lea statements about tax hikes Related Stories 1 min read Jefferson Center unveils eclectic new season, announces ticket dates Ian Price July 11, 2025 1 min read Banana Ball weekend begins at Salem Memorial Ballpark tonight Web Staff July 11, 2025 1 min read Virginia is the 4th Best State for Business according to CNBC Clark Palmer July 10, 2025