What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read Two polls show tightening races for statewide positions Gene Marrano October 21, 2025 1 min read Federal shutdown could mean delay for SNAP benefits in November Gene Marrano October 21, 2025 2 min read Local moving company’s third annual “Movers for Mutts” donation drive enters final weeks Ian Price October 21, 2025
