What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Congressman defends election reform bill against Jim Crow comparisons Ian Price February 17, 2026 0 Anti-bullying bill introduced following suicide death in Roanoke County fails in General Assembly Clark Palmer February 17, 2026 0 Town of Bedford looking for final round of feedback from residents on 2045 Comp Plan Gene Marrano February 17, 2026 0
