What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read The tenth project for non-profit Restoration Housing on Dale Avenue SE will house previously homeless tenants Gene Marrano November 12, 2025 1 min read No injuries reported during electrical fire at Carilion Roanoke Memorial Clark Palmer November 12, 2025 1 min read More On Golden Pond, The Diary of Anne Frank and a Who-Ville Holiday Market Gene Marrano November 12, 2025