What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Salem RidgeYaks to host inaugural fan fest tomorrow at Salem Memorial Ballpark Web Staff March 20, 2026 0 SupNoke launches as free Roanoke Valley event hub Ian Price March 19, 2026 0 New Roanoke coffee truck excited to be part of community that supports small business Clark Palmer March 19, 2026 0
