What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 2 min read I-81 shooting incident in Botetourt County under investigation Web Staff October 10, 2025 1 min read Branch Group to host 4th annual GIRL Construction Experience tomorrow Web Staff October 10, 2025 1 min read Luke Combs scheduled to perform in Charlottesville in April Clark Palmer October 9, 2025
