What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 3 min read Commanders’ throwback uniforms fuel debate over name, stadium future Ian Price July 14, 2025 1 min read A changing of the guard at Southwest Virginia Ballet Gene Marrano July 14, 2025 1 min read Jefferson Center unveils eclectic new season, announces ticket dates Ian Price July 11, 2025
