What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read National Night Out events Denise Membreno August 4, 2025 1 min read Hope and Home task force latest attempt to address homelessness in Roanoke Gene Marrano August 4, 2025 1 min read Teen arrested after fatal shooting in Southwest Roanoke City Web Staff August 4, 2025
