What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 2 min read Police search Brown University after shooter kills 2 and wounds 9 on campus Ian Price December 13, 2025 0 1 min read Bedford County Sheriff’s Office prepares for record-breaking Toys for Kids drive delivery Web Staff December 12, 2025 0 1 min read The Blood Connection has its brick-and-mortar home Gene Marrano December 10, 2025 0
