What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Roanoke College and Korean Embassy to unveil new Kim Kyusik Center for Korean Studies Clark Palmer March 13, 2026 0 Virginia Tech Men’s Basketball Team declines invite to NIT Clark Palmer March 13, 2026 0 Excel Center and Virginia Western to Sign Partnership Agreement Clark Palmer March 13, 2026 0
