What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Carilion, FBRI host workshop on latest treatment options for some forms of cancer Gene Marrano June 26, 2026 Miss Virginia, Miss Virginia’s Teen competition this weekend at Berglund Center Gene Marrano June 26, 2026 2026 Fourth of July fireworks guide: Roanoke, Lynchburg, Smith Mountain Lake and Southwest Virginia Ian Price June 26, 2026
