What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Multi-unit development in the City of Roanoke overcomes legal challenge Gene Marrano June 4, 2026 National D-Day Memorial marks 82nd anniversary Ian Price June 3, 2026 RBT’s Sleeping Beauty, Blacksburg Summer Arts Festival, Paint Fincastle this weekend Gene Marrano June 3, 2026
