What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read Vinton’s Winter Restaurant Week starts Sunday Denise Membreno February 21, 2025 1 min read Roanoke Outside initiative helps outdoor projects with grant money Denise Membreno February 21, 2025 1 min read The 7th Annual Roanoke College International Film Series continues this weekend Denise Membreno February 20, 2025
