What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 minute read VDOT to hold another “Pardon Our Dust” public meeting on I-81 lane additions in the Roanoke Valley Gene Marrano January 21, 2026 0 4 minutes read Roanoke business owners push back against proposed special events policy changes Clark Palmer January 21, 2026 0 1 minute read This weekend Theatre that makes think at The Bear … the 1956 wreck of the 611 at VMT … and The Brothers Grimm youth show coming to Attic Gene Marrano January 21, 2026 0
