What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Billy Strings surgery casts doubt on July performance in Roanoke Ian Price April 20, 2026 Delta Dental of Virginia awards $825,000 in grants to bolster Virginia’s safety net clinics Web Staff April 20, 2026 “Brady” hails new gun violence prevention laws in Virginia Gene Marrano April 20, 2026
