What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories Virginia is now the first state in the south and the 15th nationwide to create a paid family and medical leave program Gene Marrano May 13, 2026 Roanoque Baroque season finale, History Museum photography exhibition open to all, Local Colors is this Saturday Gene Marrano May 13, 2026 Virginia Democrats appeal to U.S. Supreme Court to save redistricting map Ian Price May 12, 2026
