What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read Music by Carl Perkins, Elvis, Jerry Lee Lewis and Johnny Cash on the Trinkle Main Stage Denise Membreno September 16, 2025 1 min read Food Pantry Fundraiser Tour coming to Mountain View Community Garden this weekend Gene Marrano September 16, 2025 1 min read Virginia Tech professor projects peak viewing of autumn colors in late October Web Staff September 15, 2025
