What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read Carilion Children’s gets big boost from Life Ring Foundation for pediatric cancer care Gene Marrano December 2, 2025 0 1 min read the 10th Annual Holiday Craft & Vendor Show and Toys for Tots drive is back Gene Marrano December 2, 2025 0 1 min read US Senator Mark Warner announces re-election bid Clark Palmer December 2, 2025 0
