Virginians will keep spending this holiday season – with some tweaks on what they purchase Gene Marrano November 26, 2025 1 minute read Alice Kassens Roanoke College photo Retailers may breath a sigh of relief as the latest Roanoke College survey focused on holiday spending by Virginia consumer slows a slight overall dip – but trending towards more gift buying. Details from WFIR’s Gene Marrano: Share: Post navigation Previous: RSO Holiday Pops, Best Christmas Pageant Ever, A Christmas Story at MMT … all coming soonNext: Two National Guard members shot in DC Related Stories Roanoke Valley enters Step One voluntary water conservation as drought drains reservoirs Ian Price July 9, 2026 LewisGale debuts new sim center for training Gene Marrano July 8, 2026 Roanoke City Council recap: Housing stalemate, gunshot sensor rollback top busy session Ian Price July 8, 2026