Virginians will keep spending this holiday season – with some tweaks on what they purchase Gene Marrano November 26, 2025 1 minute read Alice Kassens Roanoke College photo Retailers may breath a sigh of relief as the latest Roanoke College survey focused on holiday spending by Virginia consumer slows a slight overall dip – but trending towards more gift buying. Details from WFIR’s Gene Marrano: Share: Post navigation Previous: RSO Holiday Pops, Best Christmas Pageant Ever, A Christmas Story at MMT … all coming soonNext: Two National Guard members shot in DC Related Stories Gov. Spanberger’s proposed amendments to the Affordable Medicine Act could be costly for Virginians Emma Thomas April 16, 2026 Blue Ridge Marathon, Down by Downtown music fest preview Gene Marrano April 15, 2026 Roanoke Rambler owner cancels interview after claiming costs exceed revenue Ian Price April 15, 2026