If you’re thinking about opening a restaurant, a free seminar in Roanoke next week could offer you a recipe for success. Business development specialists will show you how to launch a restaurant–and keep it open. Lisa Soltis, economic development specialist with the City of Roanoke, says the seminar to mark National Entreprener Week will cover everything form taxes to tips to customer service. It will look at why 60% of new restaurants fail, and will offer other information on the business of eating out.

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National Entrepreneur Week Celebrated in Roanoke
Entrepreneur Workshop Planned Targeting

Current and Potential Restaurant Owners

ROANOKE, VA – In celebration of the 2011 National Entrepreneurship Week February 19 – 26, an Entrepreneur Express workshop, “The Business of Restaurants” will be offered in Roanoke on Friday, February 25, 2011 from 8 am until noon. The FREE event will be held on the 2nd Floor of The Jefferson Center located at 541 Luck Avenue, S. W. in downtown Roanoke. Event sponsors include People inc., the City of Roanoke, County of Roanoke, Roanoke Regional Small Business Development Center, Virginia Department of Business Assistance, Virginia Tourism Corporation, and Wells Fargo.

The 2011 Celebration of National Entrepreneurship Week recognizes the heritage of entrepreneurial leadership in America, and encourages support for the growth of entrepreneurship education as a lifelong learning process at the local, state and national level.

“Our economy prospers as the result of entrepreneurs and their creative thinking, states Sandy Ratliff, Business Services Manager, Southwest Office of The Virginia Department of Business Assistance. Through this educational opportunity for entrepreneurs, we can send a positive message and encourage prospective restaurateurs and small business owners to strive, meet their goals and be the best they can be.”

While owning or managing a restaurant can be rewarding, 60% of restaurants fail during their first year. And, the current economic environment makes business even more challenging. Participants attending the workshop will learn:

Why restaurants fail

  • Steps & resources for launching a successful restaurant in Virginia
  • Preparation of a market analysis – is there a need for the restaurant?
  • Finance preparation & sustaining a restaurant
  • Tips from panel discussions and business owners testimonials
  • Tax requirements
  • Liability and Insurance information
  • Marketing, promotion and customer service ideas from successful restaurants

Advanced registration for this free workshop is required by visiting or by contacting Lisa Soltis at the City of Roanoke Department of Economic Development at 540.853.1694.