New “Cheers Trail” connects visitors with regional craft beverages Gene Marrano August 20, 2018 1 minute read Visit Virginia’s Blue Ridge is always looking for ways to connect more visitors and even locals to area attractions. Their latest launch involves regional craft beverages, as WFIR’s Gene Marrano explains: Share: Post navigation Previous: Murder suspect held without bond in Franklin CountyNext: Traffic alert: New school year, new traffic pattern at Virginia Western Related Stories Roanoke unveils historic marker to honor ophthalmology pioneer Web Staff April 17, 2026 Roanoke prepares for record heat, road closures during Blue Ridge Marathon Ian Price April 17, 2026 Virginia agency warns drivers against cannabis use ahead of 4/20 Web Staff April 17, 2026