New “Cheers Trail” connects visitors with regional craft beverages Gene Marrano August 20, 2018 1 minute read Visit Virginia’s Blue Ridge is always looking for ways to connect more visitors and even locals to area attractions. Their latest launch involves regional craft beverages, as WFIR’s Gene Marrano explains: Share: Post navigation Previous: Murder suspect held without bond in Franklin CountyNext: Traffic alert: New school year, new traffic pattern at Virginia Western Related Stories United Way of Virginia’s Blue Ridge helps fund new nature trail signs in Rocky Mount Gene Marrano June 24, 2026 More Romeo & Juliet, new exhibit at Wilson Museum, Broadway in Roanoke releases schedule for 26-27 season Gene Marrano June 24, 2026 Feeding Southwest Virginia President and CEO Pamela Irvine will retire at the end of the year after 45 years with the Food Bank Gene Marrano June 24, 2026