More out-of-towners have read about the Roanoke Valley than perhaps ever before. The Roanoke Valley Convention and Visitor’s Bureau reports a record increase in media coverage in 2013 over 2012 – 40 percent more says Catherine Fox, the Director of Public Relations & Tourism. The visit-roanoke-va dot com site also helped attract more than 60 travel journalists to the region. Gene Marrano reports: