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The Berglund Center is using frequent customer surveys in efforts to measure preference from everything to which acts should come to food service at the concession stand. Arena officials say they don’t have much trouble getting plenty of responses, not when they offer incentives like two Alan Jackson tickets coming to someone who answers the e-mail survey sent out this week.WFIR’s Evan Jones has the story.

04-15 Berglund Center Wrap1-WEB