VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories Strawberry Festival is a Roanoke favorite every Spring Gene Marrano April 29, 2026 Senior Majors Exhibition at Hollins, more Never Ever Happily and RSO upcoming concert Gene Marrano April 29, 2026 Carilion has dedicated its first dedicated midwifery clinic Gene Marrano April 28, 2026