VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Race at Smith Mountain Lake State Park highlights the beauty of the park Denise Membreno April 4, 2025 1 min read Skills USA Virginia annual demos and competition this weekend at Berglund Center Gene Marrano April 4, 2025 1 min read Roanoke City to be site of Hands Off protest Clark Palmer April 4, 2025