VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories The Tiny Cargo Company has big plans for its scale up at new facility Gene Marrano February 23, 2026 0 Roanoke College Poll: Virginians support tougher gun laws but doubt the impact Clark Palmer February 23, 2026 0 Virginia Tech to host Afghan female soldiers and student author for storytelling event Web Staff February 23, 2026 0