VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 minute read Signs that seller’s market for local home sales is ending Evan Jones December 19, 2025 0 1 minute read Two teens injured during stabbing in Southeast Roanoke Web Staff December 19, 2025 0 1 minute read Donated gifts deliver Christmas smiles at Rescue Mission Evan Jones December 18, 2025 0