VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read FloydFest25 Aurora July 23-27. Ticket prices go up July 1st Denise Membreno June 30, 2025 1 min read Roanoke City murder suspect in custody following manhunt Web Staff June 30, 2025 1 min read Miss America, Miss Virginia, and Miss Virginia’s Teen talk service, sisterhood, and pageant week in Roanoke Ian Price June 27, 2025