VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Report of active shooter on UVA campus not supported after sweep by police Gene Marrano November 3, 2025 1 min read AG Jason Miyares responds to Cardinal News report on Commonwealth’s early release policy Clark Palmer November 3, 2025 1 min read Virginia Tech professor questions longevity of Virginia’s emergency food assistance amid federal shutdown Web Staff November 3, 2025