VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Save a life. Learn CPR Denise Membreno April 3, 2025 2 min read Wawa confirms Roanoke and Salem stores as Sheetz marks workplace milestone Ian Price April 2, 2025 1 min read Delphine Diallo in Roanoke Friday to open first US solo exhibit Denise Membreno April 2, 2025