VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories Ronald McDonald House of Southwest Virginia and other “Houses,” want to make sure people understand their mission. Gene Marrano May 22, 2026 Roanoke mayor addresses budget cuts, FLOCK surveillance technology Ian Price May 22, 2026 Vinton acquires properties damaged in 2022 fire to support revitalization efforts Web Staff May 22, 2026