VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 2 min read I-81 shooting incident in Botetourt County under investigation Web Staff October 10, 2025 1 min read Branch Group to host 4th annual GIRL Construction Experience tomorrow Web Staff October 10, 2025 1 min read Luke Combs scheduled to perform in Charlottesville in April Clark Palmer October 9, 2025