VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories Town of Rocky Mount adds land and residents Denise Membreno February 2, 2026 0 Familiar voice returns to Salem RidgeYaks broadcast booth for 2026 season Web Staff January 30, 2026 0 Carilion Children’s trauma nurse urges safety first approach for those breaking out the Flexible Flyers this week Gene Marrano January 29, 2026 0