VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Reports: Virginia Tech in talks with Former PSU Coach James Franklin Clark Palmer November 15, 2025 1 min read Explore Park set to shine as 7th annual Illuminights Winter Walk of Lights returns next Saturday Web Staff November 14, 2025 1 min read Virginia’s Insurance Marketplace ready to help with health care plan options with premium costs in flux Gene Marrano November 14, 2025