VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read 40th District delegate candidate says it’s time for “Virginia to win” Web Staff October 31, 2025 1 min read Maynard Keller steps up to challenge long term incumbent Rasoul for Delegate Gene Marrano October 30, 2025 2 min read Why is Liz Kitley back at Virginia Tech? Coach Duffy clarifies WNBA star’s new role Ian Price October 30, 2025