VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories One dead, multiple injured in Moneta church tent collapse Ian Price June 12, 2026 Eureka Park Recreation Center cuts the ribbon on renovated/expanded facility Gene Marrano June 12, 2026 Austrian life sciences firm to invest $85 million in Roanoke headquarters, create 435 jobs Ian Price June 12, 2026
