VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Blue Ridge Land Conservancy to host 2025 Conservation Celebration on September 21 Web Staff September 12, 2025 1 min read The need for more housing … and the preservation of structures that have historical value. Can those two viewpoints co-exist? Gene Marrano September 11, 2025 1 min read Food Lion, Feeding Southwest Virginia team up to support Manna Ministries pantry Gene Marrano September 11, 2025