VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 2 min read MotoAmerica brings ‘game changer’ concussion blood test to Virginia races Ian Price August 1, 2025 2 min read On 88th anniversary, advocates say federal cannabis ban built on ‘racial stereotypes’ Ian Price August 1, 2025 1 min read Melrose Plaza celebrates its official grand opening Gene Marrano July 31, 2025