VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Immersive art exhibit ‘Strawberry Milk’ debuts in downtown Roanoke Ian Price February 6, 2025 1 min read Roanoke Fire-EMS opens new training center of its own Gene Marrano February 6, 2025 1 min read Docs for Morgan game tonight preserves Morgan’s legacy Gene Marrano February 5, 2025