VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 1 min read Roanoke College releases first season football schedule Gene Marrano February 21, 2025 1 min read Vinton’s Winter Restaurant Week starts Sunday Denise Membreno February 21, 2025 1 min read Roanoke Outside initiative helps outdoor projects with grant money Denise Membreno February 21, 2025