VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories Roanoke College and Korean Embassy to unveil new Kim Kyusik Center for Korean Studies Clark Palmer March 13, 2026 0 Virginia Tech Men’s Basketball Team declines invite to NIT Clark Palmer March 13, 2026 0 Excel Center and Virginia Western to Sign Partnership Agreement Clark Palmer March 13, 2026 0