VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 min read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: About the Author Ian Price Editor View All Posts Share: Continue Reading Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories 5 min read Roanoke County Superintendent Ken Nicely announces retirement Web Staff September 18, 2025 1 min read Million Dollar Quartet opens, Opera Roanoke’s 50th birthday bash and music in the garden Gene Marrano September 17, 2025 1 min read Online dangers the subject of public meetings cohosted by Roanoke County Public Schools and the Partnership for Community Wellness Denise Membreno September 17, 2025