VT prof: Super Bowl commercials bigger risk with modern advertising Ian Price February 3, 2017 1 minute read We are just days away from Super Bowl Sunday, and while most will be watching to see whether the Patriots or Falcons come out on top. About 20 percent of the audience says they watch just for the commercials. WFIR’s Ian Price has more: Share: Post navigation Previous: Dawgs on the road for six gamesNext: Judge: Virginia can join challenge to Trump’s travel ban Related Stories Darius Rucker to perform at Elmwood Park in June Web Staff April 3, 2026 RPD Arrests Man in Southwest Gas Station Armed Robbery Clark Palmer April 3, 2026 Roanoke County enters spring with return of community favorite events Web Staff April 3, 2026