Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories Virginia Supreme Court allows redistricting referendum to go ahead Clark Palmer February 13, 2026 0 Congressional candidate voices support for Virginia Tech professor who was the subject of an alleged racist attack Clark Palmer February 12, 2026 0 Barn fire on property where Homeplace Restaurant set to reopen soon Gene Marrano February 12, 2026 0