Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories Roanoke unveils historic marker to honor ophthalmology pioneer Web Staff April 17, 2026 Roanoke prepares for record heat, road closures during Blue Ridge Marathon Ian Price April 17, 2026 Virginia agency warns drivers against cannabis use ahead of 4/20 Web Staff April 17, 2026
