Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories Virginia Tech secures record $75 million gift for athletics and academics Web Staff June 8, 2026 Olde Salem Brewing Company launches food service at downtown Roanoke location Clark Palmer June 5, 2026 Roanoke-Blacksburg Regional Airport launches daily nonstop service to Dallas-Fort Worth Web Staff June 5, 2026
