Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories 2 minutes read Science Museum confirms it will leave Center in the Square by end of 2026 Ian Price January 16, 2026 0 4 minutes read City of Salem officials react to Yokohama Tire imminent closure announcement at Salem plant, with 392 layoffs announced Ian Price January 16, 2026 0 1 minute read Restaurant Week is back through January 25th all over downtown Roanoke Gene Marrano January 16, 2026 0
