Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories 1 minute read Name change boost merchandise sales Denise Membreno December 31, 2025 0 1 minute read AAA wants Virginians to celebrate wisely – and have a plan for NYE Gene Marrano December 31, 2025 0 1 minute read Blue Ridge Literacy and its students faced challenges in 2025 with shifting immigration guidelines Gene Marrano December 31, 2025 0