Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories Coffee truck owner frustrated with code enforcement in Roanoke City Clark Palmer March 27, 2026 0 A new playground at the Williamson Road Library – Plaza de Esperanza – cuts a ribbon Gene Marrano March 27, 2026 0 State Republican lawmakers call for temporary suspension of Commonwealth’s gas tax Clark Palmer March 27, 2026 0