Virginia consumers more upbeat as the holiday shopping season rolls along Gene Marrano December 10, 2025 1 minute read Alice Kassens Roanoke College photo Consumer Sentiment is much higher in Virginia than it is in the nation as a whole – and that might be good news for local businesses that often count on the Thanksgiving to Christmas stretch to jump into “the black.” More from WFIR’s Gene Marrano: Share: Post navigation Previous: The Nutcracker, Shakespeare, Best Christmas Pageant ever … and RSO’s Holiday Brass all this weekendNext: Nutcracker on stage this weekend Related Stories Virginia is now the first state in the south and the 15th nationwide to create a paid family and medical leave program Gene Marrano May 13, 2026 Roanoque Baroque season finale, History Museum photography exhibition open to all, Local Colors is this Saturday Gene Marrano May 13, 2026 Virginia Democrats appeal to U.S. Supreme Court to save redistricting map Ian Price May 12, 2026
