What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 minute read Animal Angel Tree in Montgomery County looks to make Christmas brighter for shelter pets Gene Marrano December 17, 2025 0 1 minute read After Hanukkah attack in Australia, Radford political science chair weighs in on rising antisemitism Web Staff December 17, 2025 0 1 minute read More Macbeth, A Christmas Story at MMT, Roanoque Baroque and RBT’s The Nutcracker Gene Marrano December 17, 2025 0