What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 minute read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: Share: Post navigation Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 19 years later, the Excel Center Adult High School helps her graduate with a hard-earned diploma Gene Marrano July 21, 2026 Excel Center will welcome more students; holding job fairs as well Gene Marrano July 21, 2026 Roanoke councilman accuses colleague of racist remark Web Staff July 18, 2026
