What’s in a name: the rebranding of “Virginia’s Blue Ridge,” Gene Marrano January 13, 2025 1 min read Landon Howard VVBR About 12 years ago the agency funded by local governments and tasked with drawing visitors to the area for conventions and vacations changed its name – a rebranding – that has led other organizations to follow suit. More from WFIR’s Gene Marrano: About the Author Gene Marrano Editor View All Posts Share: Continue Reading Previous: City Council’s youngest member ever – Phazhon Nash – talks issues and aspirationsNext: Youngkin asks General Assembly to take Virginia to new heights Related Stories 1 min read Cigar Lounge preparing to open in Downtown Roanoke Clark Palmer September 5, 2025 2 min read Salem VA Health Care System receives top scores in latest CMS hospital ratings Clark Palmer September 5, 2025 1 min read Local woman advocates for other childhood cancer survivors experiencing late effects of cancer treatment Denise Membreno September 5, 2025
