Because of Covid – some sponsorships for Go Fest were not available due to a couple of factors. Many brands dissolved their event staffs and budgets – some went out of business – others had issues getting products to sell. This left organizers with less money to fund the event so they came up with a solution to have it Downtown. Patrick Boas – Recreation Manager for Roanoke City Parks and Rec points out that because of existing infrastructure – this made putting on the event more cost-effective.

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