Friendship retirement launches new brand name Gene Marrano February 23, 2016 1 minute read The largest retirement community in Virginia now has a new brand name. WFIR’s Gene Marrano has that story: Share: Post navigation Previous: One fatality reported after Roanoke house fireNext: RIDE Solutions offers “The Vanpool Advantage” Related Stories Prices rise for FloydFest 2026 Tuesday at midnight – with the 2026 festival just over 3 weeks away Gene Marrano June 29, 2026 38th Annual Salem Fair returns Wednesday Web Staff June 29, 2026 Carilion, FBRI host workshop on latest treatment options for some forms of cancer Gene Marrano June 26, 2026