Friendship retirement launches new brand name Gene Marrano February 23, 2016 1 minute read The largest retirement community in Virginia now has a new brand name. WFIR’s Gene Marrano has that story: Share: Post navigation Previous: One fatality reported after Roanoke house fireNext: RIDE Solutions offers “The Vanpool Advantage” Related Stories Darius Rucker to perform at Elmwood Park in June Web Staff April 3, 2026 RPD Arrests Man in Southwest Gas Station Armed Robbery Clark Palmer April 3, 2026 Roanoke County enters spring with return of community favorite events Web Staff April 3, 2026