Friendship retirement launches new brand name Gene Marrano February 23, 2016 1 minute read The largest retirement community in Virginia now has a new brand name. WFIR’s Gene Marrano has that story: Share: Post navigation Previous: One fatality reported after Roanoke house fireNext: RIDE Solutions offers “The Vanpool Advantage” Related Stories Virginia Tech secures record $75 million gift for athletics and academics Web Staff June 8, 2026 Olde Salem Brewing Company launches food service at downtown Roanoke location Clark Palmer June 5, 2026 Roanoke-Blacksburg Regional Airport launches daily nonstop service to Dallas-Fort Worth Web Staff June 5, 2026