Friendship retirement launches new brand name Gene Marrano February 23, 2016 1 minute read The largest retirement community in Virginia now has a new brand name. WFIR’s Gene Marrano has that story: Share: Post navigation Previous: One fatality reported after Roanoke house fireNext: RIDE Solutions offers “The Vanpool Advantage” Related Stories Roanoke College and Korean Embassy to unveil new Kim Kyusik Center for Korean Studies Clark Palmer March 13, 2026 0 Virginia Tech Men’s Basketball Team declines invite to NIT Clark Palmer March 13, 2026 0 Excel Center and Virginia Western to Sign Partnership Agreement Clark Palmer March 13, 2026 0