Friendship retirement launches new brand name Gene Marrano February 23, 2016 1 minute read The largest retirement community in Virginia now has a new brand name. WFIR’s Gene Marrano has that story: Share: Post navigation Previous: One fatality reported after Roanoke house fireNext: RIDE Solutions offers “The Vanpool Advantage” Related Stories Virginia assault weapons ban draws GOP criticism ahead of July 1 start Ian Price May 18, 2026 U.S. Supreme Court denies Virginia Dems appeal on referendum vote Gene Marrano May 15, 2026 The Roanoke Region Food and Farm Trail officially launches Gene Marrano May 15, 2026