A major fund-raising campaign is underway to help the Roanoke region attract new and high-paying employers — and the jobs and economic development they can bring. “Thrive 2027” has a $3.6 million goal to help fund such efforts over the next five years. It quietly raised $2.8 million before entering its public phase today. WFIR’s Evan Jones has more:

CLICK HERE for full Thrive 2027 information.