Roanoke-area tourism officials have come up with an unofficial slogan of sorts for Virginia’s Blue Ridge: Bikes, Beer and Brains. Now they’re putting it on t-shirts, and the first 200 are due in today at the Visit Virginia’s Blue Ridge offices. The slogan notes Roanoke’s growth as a center for mountain biking, breweries and high-tech, research and medical jobs. WFIR’s Evan Jones has the story:

10-23 Bikes Beer Brains Wrap-WEB-WEB

Visit Virginia’s Blue Ridge President Landon Howard talked about this and other tourism-related subject live Friday on The Roanoke Valley’s Morning News. Here is the full conversation:

10-20 Landon Howard Live-WEB