New admission rates at the Taubman Museum of Art will take effect tomorrow. News/Talk 960’s Timothy Martin reports.

[audio:|titles=Taubman Rates Drop Wrap 1-WEB]

Press release from Taubman Museum of Art:

Roanoke, Va. (March 7, 2011) – Underscoring its commitment to community involvement and engagement, the Taubman Museum of Art continues to embrace its mission as a “town-hall” for the arts with a host of new exhibitions and programs designed to inspire, educate, entertain and foster relationships with new artists and new audiences.   New, lower admission rates are also being rolled out this month, which will make the museum and its programs more accessible to an even wider audience.

Lower Membership and Admission Rates

In addition to the reduced “Friends of the Taubman” membership rates announced last month, the museum has lowered admission rates by one third.   The new admission rates will go into effect this Thursday, March 10, 2011.    To kick off the new membership campaign and lower admission prices, several activities have been planned.

  •           Rise Up Roanoke Opening Reception – Anyone who joins the museum before Thursday will receive an invitation to the Rise Up Roanoke preview and opening reception on Thursday evening, an exclusive, Friends-only benefit.
  •           Family Day: Rise Up Roanoke – On Saturday, March 12, from 12 p.m. until 4 p.m., the museum will host a day of art making, musical performances, storytelling, treasure hunts and more.   Sponsored by Cox Communications, admission is free for all families .   Children can decorate a ladder to add to the Rise Up Roanoke sculpture in the atrium, create their own graphic novel or quilt square, partake in treasure hunts and listen to stories read by volunteers and staff.   Musical performances will include The Wright Kids, presented by the Roanoke Symphony Orchestra, and Sam Hensley.   Friends that join the museum on Family Day will receive a five-dollar Kroger Cares gift card that can be reloaded at any time.   The museum receives five percent of the reloaded money.

“We want to thank the community for their enthusiasm and assistance with making us a vital and vibrant part of Roanoke’s cultural landscape,” explains Membership Manager, Maria St.Clair.   “By lowering membership and admission rates, and partnering with generous corporate sponsors like Cox and Kroger, we’re making experiences with art and music available to the entire community for little or no cost to families and friends of the museum,” she adds.

New Exhibitions and Programs for Spring 2011

The museum is also opening four new exhibitions this spring, including two community-based exhibitions:

  •          Charlie Brouwer’s Rise Up Roanoke uses ordinary ladders to encourage community collaboration in sculpting a metaphor for the community, in this case a replica of the Roanoke Star.
  •          Hollis Sigler’s Breast Cancer Diaries expresses the reality of living with cancer.   The effects of the disease on her mind, body and psyche are channeled into her prints and paintings.
  •          Beverly Buchanan and Lillian Blades explore the southern African American experience in mixed media wall hangings and sculpture.
  •          Curated by Matt Ames, Philosophy, INC. Probes Roanoke features the work of local artists portraying the city from their own perspectives.
  •          Go Explore Taubman , featuring the work of regional elementary school students, encourages kids to “get inspired” by works from the permanent collection to create their own artwork.

New programs have also been added for the spring, including:

  •          Conversations – A series of conversations exploring the legacy of art and artists as related to the heritage and culture of the region.
  •          Bottom Up – A lecture and conversation series that will explore how contemporary art can affect us and where we live in the most surprising ways.
  •         The Box – Through the use of electronic multimedia, this lecture series examines the role museums play in our lives.

  For more information about membership or admission rates, exhibitions or museum programs, please visit the museum’s website at , or call 342-5760.





New Admission Rates: (Effective March 10, 2011)

General admission for ages 14 to 64 – $7

Visitors 65 and over – $6

Children 5-13 – $3.75

Children 4 and under – FREE

Groups of 10 or more – $2 off each admission fee

Groups of 10 or more with tour guide – General admission fees

Military – $6 with valid military I.D.

“Friends of the Taubman” Annual Membership Rates:

Student – $10

Senior – $25

Senior Dual – $40

Educator – $30

Individual – $35

Dual – $55

Family – $65

All Members Receive:

  • Free tickets and previews for all special exhibitions
  • Invitations to special members only events
  • Advance access to 110 – the Museum’s Biannual Report
  • 10% discount at the Museum Store and Norah’s Café
  • Discounts on all classes, programs, ticketed events, summer camps, Museum School and Summer Institute fees
  • Members only e-blasts
  • Recognition annually in 110 and on-line
  • Members only travel opportunities
  • Eligibility to join TMA support and volunteer groups
  • Admission to the annual meeting of the membership of the museum