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The Hotel Roanoke is getting an upgrade within the Hilton Hotels system – moving from the Doubletree brand to Hilton’s “Curio – a Collection By Hilton.” Its described as upscale properties with individual personalities and will be the first in Virginia. The changeover takes effect February 28th – that’s when the famous Doubletree chocolate chip cookie for guests goes away as well. Hotel Roanoke is undertaking a 6-million dollar room and corridor renovation slated to be finished this summer. Gary Walton stays on as general manager of the Virginia Tech-owned hotel:
