Safe Babies AllianceA new media campaign begins today in the Roanoke region with the hope of saving babies’ lives. You’ll see ads on billboards and buses and hear them on the radio, all with the goal of reducing the number of infant deaths that happen while the babies are sleeping. WFIR’s Evan Jones has the story.

Click here for the SW Virginia Alliance for Safe Babies web site

Click here to read the full SW Virginia for Safe Babies news release