(Roanoke, Virginia) Join the fun at Roanoke’s Freedom First Festival, with headliner Sugar Ray!
Beyond sales of 10 million records, four top 10 songs, hundreds of millions of streams, and millions of tickets sold, Sugar Ray—co-founded by Mark McGrath [vocals] and Rodney Sheppard [lead guitar]—embody the endless summer of popular music and culture. How many artists still pack sheds a whole generation removed from their genesis? How many acts can claim sharing the stage with The Rolling Stones, KISS, and Sex Pistols, collaborating with Run-DMC, and being interpolated by Post Malone? Just Sugar Ray…
Lead singer Mark McGrath says “We’re friends who started a band to have fun. When you come to see us live, I want you to have fun too. The idea is the same is it was in 1988. So many things have happened since then, but Sugar Ray is still my life. It’s what defines me. We’re the guys next door, yet we’ve made an impact. I know what the future’s going to be for Sugar Ray—and I love it. I also know if you’re having half as much fun as I am at a show, we’re doing something right.”
1994’s Lemonade & Brownies took the guys around the world and earned cult classic status for its frenetic and unpredictable hybrid. It set the stage for FLOORED in 1997. The latter’s immortal lead single “Fly” [feat. Super Cat] made them a household name. 21 years down the road, Post Malone incorporated “Fly” in “Sugar Wraith” on the triple-platinum Beer-bongs & Bentleys. Helmed by GRAMMY® Award-winning producer David Kahne [Sublime, Paul McCartney, The Strokes], FLOORED earned the band’s first gold plaque and eventually went double-platinum. Two years later, 14:59 bowed in the Top 20 of the Billboard Top 200, went triple-platinum, and gave us “Someday,” “Falls Apart,” and their second #1 “Every Morning.” In 2001, Sugar Ray crashed the Top 200 at #6 as “When It’s Over” staked out a spot on the charts. It added another platinum plaque to their walls. Enjoying a renaissance, Sugar Ray headlined the Under the Sun Tour 2013-2015. They inked a deal with BMG in 2019 and dropped their seventh full-length, Lil Yachty. In addition to features from Rolling Stone and Billboard, NPR claimed, “The Newport Beach natives returned to their signature uplifting and airy rock sound.” It only set the stage for more touring and music. No matter how much everything changes, we’ve got Sugar Ray forever.
Tickets go on sale this Friday, April 29! Tickets will be available at henritzedentaltickets.com, by phone at 1-866 -HDG –TICKETS, and the Berglund Center Box Office.
• Event: July 3, 2022 | Freedom First Festival at Elmwood Park
• Show Time: 5:30pm
• Tickets: $25 In Advance, $30 Day Of
