Virginia-TechBLACKSBURG, Va. (AP) _ For the first time, a subset of Virginia Tech fans will be able to buy a beer while watching a football game at Lane Stadium. Multiple media outlets report that the university plans to introduce beer and wine sales in the indoor club seats this season. University athletics spokesman Pete Moris confirmed Wednesday that the alcohol would only be available in the club seats, meaning an estimated 2 percent of ticketholders will have the opportunity to purchase alcohol. The decision follows an emerging nationwide trend as college athletic departments look to generate more revenue to cover the rising cost of doing business, including cost-of-attendance stipends for players. Club seat tickets cost $2,350 each, which includes a $500 scholarship donation, a $1,500 capital improvement gift and the $350 season ticket.