Brett Roden and Pat Wilhelms/Roanoke Children’s Theatre/C Palmer photo

Roanoke Children’s Theatre is gearing up for the first production of its new season with “The Velveteen Rabbit” next week – its also made a move to help the bottom line. More from WFIR’s Gene Marrano:

Click below to hear a full length conversation with Pat Wilhelms and Brett Rhoden from RCT: