Virginia's Blue RidgeAfter 31 years the Roanoke Valley Convention and Visitor’s Bureau has a new, easier-to-remember name as of today – “Visit Virginia’s Blue Ridge,”  which also mirrors its year-old “Visit V-A Blue Ridge” website. Landon Howard is president of the bureau and says its happening elsewhere. The name change was announced last night at the Roanoke Valley Convention and Visitor’s Bureau annual meeting.