Roanoke Civic Center to get new name

The Roanoke Civic Center will be getting a new name by October: the Berglund Center. Two bidders came in for the naming rights at civic center, Haley Toyota and Berglund Automotive. Berglund submitted the higher one at $1.75-million, with $500,000 in the first year and the remainder over 10 years. The auto dealership also will donate 10 cars. While the details are not worked out yet, it’s likely that Berglund will give one car a year for the civic center to give away at its own discretion. Haley had offered $1.55-million, with $300,000 the first year and the rest over 10 years. The city hopes the money will help offset some of the cost of operating the civic center complex, which averages about $600,000 a year.

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